With funds threatened by high cost of living, people are tightening their belts and this has had a massive impact on the hospitality industry in general, and short breaks in particular. As a result, it has got me thinking about how the glamping market has grown so much in the past few years, and how the luxury aspect of this type of holiday has become the norm. Glamping holidays often cost more than a UK holiday cottage, or a budget trip abroad.
The time has come to create a new genre for a sector of glamping which has been here from the start, and fits so much better not only with people’s available funds but also the extreme need for caring for our environment. I’m talking about rusitc, eco friendly glamping – no hot tubs or massive centrally-heated safari tents, or shepherds huts painted in Farrow & Ball paint. We need a new sector (and a new name) for quirky holidays that don’t cost the earth – in either sense.
So this month the new term ‘earthstay has been born – to represent the low-cost & low-impact end of the Glamping sector. I strongly feel this is what the country needs right now – for both environmental and financial reasons, The term ‘earthstay’ is perfect because the word ‘earth’ not only represents the environmental aspect (as in Earth Day) but also has a cosy, wholesome & healthy feel to it. Also the term ‘earthstay’ is reminiscent of ‘homestay’ – a type of holiday which enables the holidaymaker to engage more with the community – as oppose to the veneer of some other types of holidays.